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The Poker Shrink, Vol 34 - The Yerkes-Dodson Law of Arousal30th March 2007 Arousal. See, now I have your attention. The Yerkes-Dodson psychological theorem states that an organisms performance can be improved if that organism is aroused in some manner. Yes, this concept was first explained during experiments....  This article is courtesy of Poker News | pokernews.com 2006 World Series of Poker Bracelet Unveiled | Internet Poker Folds A Winning Hand | Phil Ivey is out 
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